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Daily Archives: মার্চ ১১, ২০১৯

Summary of Blue Ocean Strategy

Blue Ocean Strategy is the result of over 15 years of research by Professors W. Chan Kim and Renee Mauborgne of INSEAD.  The professors studied over 150 strategic moves by companies between 1880 and 2000 across more than 30 industries to see what made some a success and some fail. Summary of BOS :  This groundbreaking research spawned the BOS concepts, analytical tools (strategy canvas and value innovation), and strategy frameworks …

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